Our Strategies
We aim to hold a number one or number two position in the geographies and product categories where Essity chooses to operate. We compare ourselves with the best competitors in each product category in each geographic market and aim to perform better or in line with the best.
The Corporate Strategies
What direction are we going and what business are we in
or we want to be in?
The Business Strategies
How we are going to compete in our chosen business?
What resources & capabilities do we have to support the corporate
& business strategies?